SESSION DESCRIPTIONS

Saturday, November 17th

Saturday, November 17th | 9:00 – 10:15am
Mastering the Magnetic Timeline

Session description coming soon.

Speaker: Steve Martin

Saturday, November 17th | 9:00 – 10:15am
Great-Looking Titles in Motion & FCPX

Creating and designing text is an important part of video editing. Yet most video editors have never had any sort of formal lesson in typography. In this session, we’ll begin by exploring typographic theory that will help you you communicate more clearly and make better looking text in both FCPX and Motion. Learn how the right font choice can add more impact to your message, tricks to keep type legible and best practices for titles in FCPX. We’ll also explore working with 3D text right inside of FCPX as well as head to Motion to explore additional animation options that you can bring into FCPX with ease.

Topics include:

  • Conveying a message through type
  • Type terminology 101
  • Making type legible
  • Designing titles
  • Saving style and character presets
  • Animating type with Custom Text & Behaviors in Motion
  • Making 3D type

Speaker: Nick Harauz

Saturday, November 17th | 9:00 – 10:15am
Editing a National Promotional Campaign with Final Cut Pro X

Join Bill Davis as he shares his workflows from the year-long promotional campaign for PBS’s The Vietnam War: A Film By Ken Burns and Lynn Novick. Bill will discuss how he used the power of Final Cut Pro’s Keywords and Smart Collections to promote an 18 hour documentary in 30 seconds, and he’ll break down the creative process behind the Emmy-nominated trailer for the film. He’ll also show you how he used Multicam and Audio Roles to keep things organized in an ever-expanding project, and answer any questions you have about promoting one of 2017’s biggest television events.

What concrete lessons or skills will attendees take away from this session?

  • Sort and organize hours of material into a compelling 30 second promo using Keywords and Smart Collections
  • Take control of an offline to online workflow using Multicam clips
  • Use Audio Roles to easily manage your material in a complex timeline
  • Reshape your finished broadcast work for social media

Speaker: Bill Davis

Saturday, November 17th | 10:30 – 11:45am
It’s About Balance: Color Correction for Editors

Session description coming soon.

Speaker: Jeff Greenberg

Saturday, November 17th | 10:30 – 11:45am
Mark’s Motion Madness: Templates/Plugins for FCPX (How to Best Invent the Wheel Once)

Every Final Cut Pro X editor needs to don a motion graphics hat at some point in order to spice up their project with professional titles, transitions, and effects. In this session, you’ll learn how you can use Motion to create these elements so that they can be easily modified in Final Cut Pro X. We’ll discuss publishing templates, publishing parameters, building rigs, and creating plugins.

No prior experience with Motion or FCP X required.

Speaker: Mark Spencer

Saturday, November 17th | 10:30 – 11:45am
Snapshot of a Live Project

Session description coming soon.

Speaker: Mike Matzdorff

Saturday, November 17th | 12:00 – 1:00pm
Apple Pro Video Apps Panel & Discussion ( Cali Ballroom )

Join a moderated discussion with members of the product marketing and engineering teams behind Apple’s Pro Video Apps. This is a great opportunity to hear from the creators of Final Cut Pro and provide feedback on the software you use every day. Submit your questions ahead of time to be discussed during this 50-minute session.

Saturday, November 18th | 2:15 – 3:30pm
On Usage of Roles… More Than You Think!

Session description coming soon.

Speaker: Katie Houghton

Saturday, November 17th | 2:15 – 3:30pm
Motion: Beyond Keyframes — Thinking in Behaviors

If you’ve animated in other applications, you’ll be used to keyframes. While Apple’s Motion can use keyframes for animation, for many tasks — and especially when creating templates for FCP X — there’s a better way. Find out how behaviors can help you animate more quickly, efficiently, and flexibly, and then share those creations with editors too.

We will be looking at how to use behaviors to move your objects to influence text, to do more advanced operations on large groups of items, parameter behaviors, linking, and how to use behaviors to create on-screen controls that editors can use.

It’s a fast-paced, practical session, and while you can bring a laptop if you want, it’s not essential.

  • Sort and organize hours of material into a compelling 30 second promo using Keywords and Smart Collections
  • Keyframing Basics
  • Behavior Basics
  • Parameter Behaviors
  • Linking Behaviors
  • On-screen Control Linking

Speaker: Iain Anderson

Saturday, November 17th | 2:15 – 3:30pm
Transcript-Based Editorial: Using SpeedScriber & Builder to Cut Smarter

Working with interview footage has never been faster and easier thanks to two new tools that work with Final Cut Pro X. In this Case Study session, you’ll learn how I used Digital Heaven’s automated transcription application SpeedScriber in conjunction with Lumberjack’s powerful story-building application Builder to greatly speed up and simplify the process of culling and organizing quotes from 15 interviews for a Final Cut Pro X video project.

Speaker: Mark Spencer

Saturday, November 17th | 2:15 – 3:30pm
Handling Log and RAW in FCPX

Want to know how to handle Log or Raw footage inside Final Cut Pro X? We’ll discuss the benefits of shooting and editing in both Log and Raw. You’ll also learn best practices for working with various sources of Log and Raw footage. In the market for a new camera? We’ll also talk about how your post workflow effects which camera and what settings to use on set.

What concrete lessons or skills will attendees take away from this session?

  • Sort and organize hours of material into a compelling 30 second promo using Keywords and Smart Collections
  • The difference between Raw, Log, and Standard Video
  • Color Pipelines for Log and Raw footage in Final Cut Pro X
  • Benefits of various Log and Raw formats for production and post

Speaker: Patrick Southern

Saturday, November 17th | 3:45 – 5:00pm
We Edit… Now What? How to Succeed, Prosper and Stay Happy in Our Business

We work. Hard. How do we keep our heads above water when deadlines are looming, there’s not enough time in the day and sometimes, not enough money in the budget?

Build a business that leaves room for time off and still gets the job done.

We’ll explore the past, the present and the future of life in the creative lane.

  • How to find and keep a mentor, get new clients and build your tribe
  • How to stay focused, successful, happy and still make a profit
  • How to learn from the past and be aware of new technologies so you can prep for the future
  • Use FCPX in ways you never thought of before
  • How to live a joyous life and leave a legacy

Speaker: Cirina Catania

Saturday, November 17th | 3:45 – 5:00pm
We Edit… Now What? How to Succeed, Prosper and Stay Happy in Our Business

We work. Hard. How do we keep our heads above water when deadlines are looming, there’s not enough time in the day and sometimes, not enough money in the budget?

Build a business that leaves room for time off and still gets the job done.

We’ll explore the past, the present and the future of life in the creative lane.

  • How to find and keep a mentor, get new clients and build your tribe
  • How to stay focused, successful, happy and still make a profit
  • How to learn from the past and be aware of new technologies so you can prep for the future
  • Use FCPX in ways you never thought of before
  • How to live a joyous life and leave a legacy

Speaker: Cirina Catania

Saturday, November 17th | 3:45 – 5:00pm
Maximizing Your Audience, Accessibility, Audience, Captioning — & How it Maximizes Profits

Session description coming soon.

Speaker: Storm Smith

Sunday, November 18th

Sunday, November 18th | 9:00 – 10:15am
Collaborative Workflows

Whether you’re working in feature films, documentaries, commercials, or corporate video, it pays to work with a team. Learn how to use the tools built into Final Cut Pro X to collaborate with other editors. We’ll go over media management, transfer libraries, FCPXML, and Library structures for collaboration.

What concrete lessons or skills will attendees take away from this session?

  • Library Setup for Collaboration
  • Moving Clip & Projects Between Libraries
  • Managing Keywords & Ratings Between Libraries
  • Media Management on Shared Storage

Speaker: Patrick Southern

Sunday, November 18th | 9:00 – 10:15am
Scoring Sound & Music to Video with Logic

Great audio makes any video more professional. Make your Final Cut Pro X projects stand out by adding your own custom-designed music and sound effects using Apple’s Digital Audio Workstation and MIDI sequencer, Logic Pro X. Don’t play an instrument? Never used Logic? No problem! In this session, you’ll learn how to get your video into Logic, score it with markers, create a musical score with virtual and real instruments, spot sound effects, sweeten and mix the audio, and get it back into Final Cut Pro X.

No prior experience with FCP X, Logic Pro X, or music required.

Speaker: Mark Spencer

Sunday, November 18th | 9:00 – 10:15am
6 Deliverables, 4 hours of Raw Footage… Deadline… 8 Hours from Now. GO!

For the last several years, a team of crack creatives have been tasked with doing the almost impossible. Six interviews with b-roll shot, cut and delivered in eight hours. Final Cut Pro X is the key to making this possible.

Even if you never need to work this fast, the skills this session will teach you will help you to be more efficient in your editing work.

We’ll look at how you can do a huge amount of prep before your shoot and edit in order to give you more time to be creative and have you spending less time working on processing things when editing.

Speaker: Lee Herbet

Sunday, November 18th | 10:30 – 11:45am
Getting the Mix: Strategies for Audio Mixing

Session description coming soon.

Speaker: Steve Martin

Sunday, November 18th | 10:30 – 11:45am
Moving Your files with Fluency from FCPX to AE & Back Again

Getting files to and from After Effects for Motion graphics or VFX work may be a necessary step in certain post production pipelines. In this session, Nick Harauz will explore the various ways that FCPX users can send source files and projects to AE and back again seamlessly. We’ll look at ways to send edited clips from FCPX , best techniques for Exporting AE files, powerful plugins to maintain project/sequence structure and several workflows and example from real world workflow scenarios.

Topics include:

  • FCPX library & system organization for an AE workflow
  • Sending & tracking source files from an FCPX project
  • Sending FCPX projects through Automatic Duck
  • Making sure your composition comes back to FCPX correctly
  • Workflow – best practices between both applications

Speaker: Nick Harauz

Sunday, November 18th | 10:30 – 11:45am
We Did It: Edit Anywhere — How we Used Remote Tools to Collaborate with our Team

The best editors can be based anywhere — this session will talk about collaborative workflow solutions from shoot through post. We’ll discuss effective solutions used to edit a short documentary project when the director, producer, subject, editor, and assistant editor are in different cities.

Learn how to reduce the time clients spend on your couch and maximize their happiness (while reducing your craft service budget).

Speaker: Alex Johnson

Sunday, November 18th | 1:00 – 2:15pm
Advanced Color: Shot Matching, Solving Problems and Creating Looks

Session description coming soon.

Speaker: Jeff Greenberg

Sunday, November 18th | 1:00 – 2:15pm
Building it Smart for Social Media: Dealing with Wide, Square and Tall Outputs with Minimal Hassle

In the past 20 years, the industry has moved away from 4:3 aspect ratio delivery for TV, to widescreen (16:9), and even wider (2:1, 2.35:1). But the last couple of years have seen a pivot back to narrower screens: square (1:1), tall (2:3), and full portrait (9:16). How do you deal with all these outputs?

In this session, you’ll learn how to plan the shoot to accommodate the outputs you need, what tricks modern cameras can offer, the technical aspects of adjusting the image to fit your target delivery formats, special tricks for dealing with titles and subtitles, and maybe even some optional audience participation!

If your clients want you to produce content for social media and you’re not sure how to handle it, this is the session for you.

  • Aspect ratio basics
  • Shooting techniques for multiple aspect ratios
  • Editing techniques for multiple aspect ratios
  • Aspect-agnostic title techniques
  • Output techniques

Speaker: Iain Anderson

Sunday, November 18th | 1:00 – 2:15pm
Fix a Broken Workflow: Lessons Learned from a Project Gone Wrong

Session description coming soon.

Speaker: Mike Matzdorff

Sunday, November 18th | 2:30 – 3:45pm
Beyond Drag and Drop: 3 Point Editing and Trimming Techniques from the Pros

Session description coming soon.

Speaker: Katie Houghton

Sunday, November 18th | 2:30 – 3:45pm
Optimizing & Troubleshooting your Editing System

“Final Cut Pro never crashes and everything in life is rainbows and unicorns…” – well that’s not 100% true is it?

Final Cut Pro X is amazingly stable, but every now and then it does something a bit odd. This session will look at how you can overcome some of those odd things and get back to being creative.

We will also look at how to best optimize your hardware and software so that you’re getting the best performance you can from the machine you have.

What concrete lessons or skills will attendees take away from this session?

  • Optimize a Mac system for FCPX
  • Troubleshoot some basic issues with FCPX
  • Tips & Tricks for a faster workflow

Speaker: Lee Herbet

Sunday, November 18th | 2:30 – 3:45pm
From Still to Screen: Motion & FCPX for Cinematics

Cinematics, sometimes called Animatics, is a style of animation that uses still images to create motion stories in a minimalist style. In this case study we’ll look at the process of taking layered images from still frame to animated story using Motion and Final Cut Pro X for a popular video game title.

We’ll start by prepping Photoshop images for animation, then in Motion we’ll use advanced filter animation, linking parameters with behaviors, and compositing stock elements to create the animated scene. We’ll also look at the construction of the 2D objects in 3D space to create parallax for the virtual camera using Motion’s camera behaviors. Then we’ll go through sound design and finishing in FCPX.

Topics include:

  • Advanced Filter Animation in Motion
  • Compositing stock elements
  • Particle Effects
  • Lighting in Motion
  • 3D camera moves on 2D elements
  • Effects and Sound Design in FCPX

Speaker: Geoffrey Orthwein

Sunday, November 18th | 4:00 – 5:30pm
How to Navigate Self Publishing to iTunes

Who wouldn’t want to put their movie up for sale on iTunes? But what exactly does it take? Having recently delivered ‘Off the Tracks’ to iTunes, Brad is going to show you how he did it, the mistakes that were made, and the lessons learned along the way. In this session we’ll cover: how to find an aggregator, what the associated costs are, how to prep master files and pass quality control, creating the iTunes Store Package in Compressor, making artwork for the iTunes Store, and sending the aggregator all the required deliverables. Learn everything you need to know in order to successfully self-distribute your next movie through iTunes too!

What concrete lessons or skills will attendees take away from this session?

  • Finding an Aggregator
  • Doing Quality Control checks in Final Cut Pro X
  • Prepping Captions for iTunes
  • Creating an iTunes Store Package in Compressor
  • Creating Artwork for the iTunes Store
  • Delivering Everything to the Aggregator

Speaker: Brad Olsen

Sunday, November 18th | 4:00 – 5:30pm
Beyond the Ken Burns Switch: Techniques to Move Stills in Motion Dynamically

Final Cut Pro X has an incredible feature that allows you to automatically animate stills without keyframes. While Ken Burns is great for ease and speed of use sometimes bigger budget productions require photo grids or cutout treatments that will help bring your stills to life through camera movement and lighting.

In this session, Nick Harauz will discuss how you can use Replicators and particle systems to help layout groups of photos, techniques you can use to animate a layered photoshop file by adding depth and lighting and share workflow tricks he learned while working with stills on a feature length documentary on Johnny Cash.

Topics include:

  • Bringing stills & PSD files into Motion
  • Bringing stills into a replicator or particle system for organic animation
  • Preparing and animating a layered PSD graphic
  • Using Motion’s cameras and lights to add depth and dimension to your scene

Speaker: Nick Harauz

Sunday, November 18th | 4:00 – 5:30pm
Bending Time & Space: Cutting Trailers

Session description coming soon.

Speaker: Fiona Borres-DeLuca